About us

👋 Clay is the first mental health training club. As the "Freeletics for Mental Health" we offer personalized training plans and a community for your mental matters, presented by real psychologists.

🚀 We are a fast growing venture-backed startup founded on the belief that there should be a modern & digital approach to reaching mental health goals, one that encourages to openly talk about mental illness. One that removes the stigma of mental illness and is focused on preventive care.

👩‍⚕️ Our mobile first and video-led product combines the latest science, best tech and a unique user experience.

In this role, you will

Define and lead the implementation of clay's overall marketing strategy in line with our business and growth goals - in close collaboration with one of our co-founders.
Drive the marketing strategy, campaign ideation, execution and analysis.
Focus on our data driven approach to prioritize, evaluate, and optimize marketing tactics.
Be responsible for a 6-digit annual marketing budget, as well as the overall marketing reporting, channel attribution & the analysis of marketing effectiveness.
Be responsible for developing the brand positioning and communication strategy of the company.
Build and grow a highly engaged and loyal community around our brand, driven by both influencers and fans of the brand.
Manage & create our social media campaigns on various channels.
Be responsible for our influencer marketing team.

What are we looking for?

2+ years of B2C marketing experience in a fast growing company. Experience in the app industry and with D2C brands is a plus.
Strong experience in Performance Marketing, Brand- and Influencer Marketing as well as community-building.
Strong experience with customer acquisition and the mechanics of related revenue streams.
Data-driven mindset with the ability to analyze and interpret data and transfer it into actionable steps.
Deep understanding of common performance marketing platforms
Structured and result-oriented, combined with a hands-on mindset.